Duo On Air Podcast

#116: How To Make Your Website Homepage a Scroll-Stopper

Whether you’re rocking a single-page website or you’ve got an elaborate digital playground, we’ve got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic! 
 
To make this episode even better, we have a checklist for you. Grab it below!
Homepage Design Checklist: https://duocollective.com/116
Episode Show Notes: https://duocollective.com/blog/website-homepage-design-tips
Tuesday Tips & Sips: https://duocollective.com/subscribe 
Instagram: https://www.instagram.com/duoonairpodcast/ 

#115: Evergreen Quiz Funnels & Copy Tips To Grow Your List

We have Kayla Dean on the podcast this week! She’s a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world of business, and you’ve probably heard us talk about the magic of good website copy. But today, we’re talking about evergreen quiz funnels with some copy tips that can make your quizzes shine AND work for you and your brand.
 
Show Notes: https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

#114: We Ran Paid Ads... Here's What Happened

We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit. 
Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads. 
 
🔍 What’s Inside This Episode:
Our "Why" behind venturing into paid ads 
The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend 📹
The surprising power of freebies in converting ad views into tangible leads 
Behind-the-scenes data: a cost-per-lead that will make your jaw drop! 😱
Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. 🧬
We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! 🌟
 
Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

#113: Declutter Your Business in Five Steps

It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business. 
 
Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

#112: What Worked & What Didn't for Our Latest Course Launch

We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We’ll talk about how it came to life, why it was a success, and what we’d do differently. If you’ve been thinking about launching a course or you’re just curious about what it’s like to create one, this episode is for you!
 
Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

#111: How Are You Creating Videos? This Tool Will Change Everything!

We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder software for creators just like you and us. It is the perfect place to create online courses, one-on-one client videos, demos, promotions, and more. 
We absolutely love this platform and are constantly getting comments and questions from our audience wondering what tool we just created that video with. In this episode, Abbey shares how we use this tool and our favorite features, and Grant even shares a sneak peek of what they are building behind the scenes. We can't wait for you to listen!
 
Show Notes: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software
Save 30% when you start using Tella: https://tella.tv/?via=duocollective
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

#110: Can You Really Do SEO Yourself? This Boutique's Experience.

Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it. 
Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected.
If you are curious if an SEO course can truly be your DIY guide to digital success, or you're just looking for some inspiration from someone who's been right where you are, this episode's got you covered. 
 
SEO On Tap: https://duocollective.com/seo-on-tap 
Show Notes: https://duocollective.com/blog/a-peek-inside-diy-seo-course
 

#109: The Three Things Search Engines Do

Have you ever wondered how search engines actually work? More importantly how they can work for you. That’s what we’re talking about today: three things search engines do.
 
Show Notes: https://duocollective.com/3-things-search-engines-do
Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy
 

#108: Is Dubsado The Right Client Management System For You?

Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy!
 
Show Notes: https://duocollective.com/client-management-system-dubsado
Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy
Save 20% off your first year: https://www.dubsado.com/?c=duocollective 
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

#107: Sick of Social Media? Listen To This.

Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them. 
But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate relationship with Instagram or TikTok. And of course to talk through healthy boundaries that should all tie back to your brand values. 
 
Show Notes: https://duocollective.com/6-marketing-strategies-that-arent-social-media
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/