Duo On Air Podcast

Looking for a business mentor? How about help with your organic marketing skills? Or maybe advice about how to navigate this whole small business world? This Duo’s got you covered. Welcome to the Duo On Air Podcast, hosted by seasoned marketers and expert educators Abbey Oslin and Courtney Petersen. Every bite-sized episode is packed with actionable lessons about all things business ownership and organic marketing, from SEO, to social media strategy, to branding—and there may or may not be the occasional rant about our fur babies or our favorite happy hour spots. Inside each episode you’ll get step-by-step strategies answering some of the biggest organic marketing questions like how to optimize your website for Google and how to drive more engagement on Instagram. Be sure to tune in for an authentic look at what it’s really like to own and operate a boutique marketing agency with your best friend! Let’s Duo This!

Listen on:

  • Apple Podcasts
  • Spotify

Episodes

Monday Feb 19, 2024

Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them. 
But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate relationship with Instagram or TikTok. And of course to talk through healthy boundaries that should all tie back to your brand values. 
 
Show Notes: https://duocollective.com/6-marketing-strategies-that-arent-social-media
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

Monday Feb 12, 2024


We’ve started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them! 
Speaking and events have been a hot topic lately. People are craving connections and community. And we don’t expect that to change any time soon. So, let’s chat about the two events we’ll be speaking at and how we prep for them!
 
Show Notes: https://duocollective.com/prep-for-speaking-gigs
https://duocollective.com/blog/the-best-conferences-to-attend-for-entrepreneurs/ 
#23: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/

Monday Feb 05, 2024

Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line.
 
Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line
Tuesday Tips & Sips: https://duocollective.com/subscribe 
Instagram: https://www.instagram.com/duoonairpodcast/
 
 
 

Monday Jan 29, 2024


Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls. 😅 In this episode we are getting real and sharing some of our favorite client management tips. While, of course, maintaining our sanity and growing our bottom line.
 
We just counted, and right now, we have 15 clients (plus about three more on hold for various reasons). This is on top of building a course, running a coaching program, managing a podcast, and, ya know, all the other personal life stuff going on. 
 
It feels a little insane but also totally manageable at the same time... we are about to tell you how!
 
Show Notes: https://duocollective.com/blog/client-management-tips 
#61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/ 
Asana: https://duocollective.com/blog/how-to-use-asana/
Instagram: https://www.instagram.com/duoonairpodcast/ 

Monday Jan 22, 2024

We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in!
 
Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website 
Snag One Month Free of ShowIt Here:
https://showit.com/?referralCode=duocollective
Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective
Northfolk: ​​https://northfolk.co/yt-asset-library/
ShowIt Facebook Group: https://www.facebook.com/groups/604255509723635
TinyJPG: https://tinyjpg.com/
CompressJPEG: https://compressjpeg.com/
Instagram: https://www.instagram.com/duoonairpodcast/ 

Monday Jan 15, 2024

Today's episode we dive in deep to explore five different website pages that you likely didn’t even know you needed. The best part? These pages will even help give you a little SEO boost. And I am going to share all the details on why! So grab your notebook and let's dive in!
 
Show Notes: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo 
404 Page Best Practices: https://duocollective.com/blog/404-page-best-practices-for-seo/
Course Waitlist: https://duocollective.com/seo-on-tap
Instagram: https://www.instagram.com/duoonairpodcast/ 

Monday Jan 08, 2024

We are so excited to bring Sara Gillis on the podcast!
Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in helping female creative business owners, especially photographers, stand out through their words. There are so many topics we could talk about with her, BUT in today’s episode, we’re talking about her branding experience with us and everything that it entailed.
From when she knew she needed a rebrand to the emotions that come along with the rebranding process, we talk about it all! 
Show Notes: https://duocollective.com/blog/copywriting-client-rebranding-experience
Instagram: https://www.instagram.com/duoonairpodcast/

Monday Jan 01, 2024

It’s hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share!
 
For today’s episode, Courtney had a crazy idea… “How about we share 100 lessons we’ve learned in entrepreneurship?” We’re always up for a challenge. So here we go…. Rapid fire style.
 
Some of these are lessons, and some are confessions— just keeping it real with you guys. 
 
Show Notes: https://duocollective.com/blog/100-lessons-weve-learned-in-entrepreneurship
Instagram: https://www.instagram.com/duoonairpodcast/

#99: Reflecting Back on 2023

Tuesday Dec 26, 2023

Tuesday Dec 26, 2023


Rather than the whole look ahead and goal-setting theme that always comes around right before the new year, we wanted to take a different approach because well, we suck at celebrating. Maybe you do, too! 
Instead, let’s spend this time reflecting on 2023 with some wins and not-so-much wins from this past year. This is going to be a real raw reflection and could turn into an emotional journey.
 
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/reflecting-on-2023
Presale Doors Open for SEO On Tap: https://seocourse.duocollective.com/courses/seo-on-tap 
#65: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business/ 
#55: https://duocollective.com/blog/preparing-for-maternity-leave/ 
#87: https://duocollective.com/blog/courtneys-maternity-leave-recap/ 
#74: https://duocollective.com/blog/how-to-let-go-and-outsource/ 
#50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/ 
Instagram: https://www.instagram.com/duoonairpodcast/

Monday Dec 18, 2023

In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In this episode, we're diving into the transformative power of ChatGPT with simple hacks and AI prompts that change the game.
 
Join us as we uncover the smart, time-saving strategies using ChatGPT, making content creation not just more efficient but downright enjoyable. Whether you're a seasoned entrepreneur or just starting, we'll guide you through the ins and outs of using AI tools effectively. 
 
So, whether you're battling content creation burnout or looking to spice up your strategy, this episode is your ticket to easier, more dynamic, and engaging content. It's time to let AI do the heavy lifting, so you can focus on what you do best: bringing your unique voice to the world.
 
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses
#57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/ 
#59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/
Instagram: https://www.instagram.com/duoonairpodcast/

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